Notice: During the Christmas period, there may be a slight delay with some orders. We thank you in advance for your patience. Merry Christmas.

Alternative Apparel for those who were bone to lift

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White t-shirt with a skeleton lifting weights graphic and 'DEADLF' text on a gray background

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Join the team and be the first to know about new collections and special offers. There's no I in DEADLFT

Want to represent DEADLFT?

We're actively looking for gym enthusiasts that reflect our values.

If you think that you share DEADLFT values, and want to get on board as part of the Skelly Crew, head to the contact page and get in touch. You can also DM us via Instagram @deadlft.co.uk

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Bring Your gym game back from the dead

DEADLFT is an alternative gym apparel brand created by three friends who grew up in tattoo, metal, and underground scenes. We wanted lifting gear that matched our identity – bold, gritty, retro, and unapologetic. When the fitness world offered nothing but clean and corporate, we built something different.

Our gym wear blends alternative style with performance design, perfect for lifters who want clothing that feels strong and looks authentic. From heavy lifters to everyday grinders, DEADLFT is for anyone who trains hard and refuses to blend in.

Shop gym clothing inspired by tattoo culture, metal, mysticism, and old-school lifting – built for serious training and serious personality.

DEADLFT – Alternative gym gear for lifters who stand out.