About Us

We’re just a group of gym enthusiasts who got tired of seeing the same old fitness gear — all hype, no personality.

DEADLFT was born from a love of training, a bit of dark humour, and a belief that strength should look good while it’s being built. Our goal is simple: bring a little style and honesty back into the gym scene.

We design apparel that feels good, fits sizes up to 4xl where possible, and represents real lifters — the early risers, the plate-stackers, the grinders. Everything is prepared in house, created with the same mindset we bring to every session: consistency, focus, and a little fun along the way. But DEADLFT isn’t just about what you wear.

We’re here to share safe, science-backed training and recovery content to help you lift smarter, stay injury-free, and actually enjoy the process. Because lifting isn’t just what you do — it’s who you are.

So do it right.

Do it with confidence.

Do it in style.

Because you were Bone To Lift.