January 05, 2026
The Problem With “New Year, New Me”
The barbell doesn’t care that it’s January.
Neither should you.
Join the skeleton crew
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Hoodies
Hit the gym for your winter arc with these comfortable hoods. Perfect pump covers that reflect your dark style.
DEADLFT Skelly Tarot Hoodie
£24.99
The Atlas Tarot Hoodie
£24.99
DEADLFT Skull Hoodie - Black
£24.99
Synthwave DEADLFT Hoodie
£24.99
Want to represent DEADLFT?
We're actively looking for gym enthusiasts that reflect our values.
If you think that you share DEADLFT values, and want to get on board as part of the Skelly Crew, head to the contact page and get in touch. You can also DM us via Instagram @deadlft.co.uk
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Bestseller
Bring Your gym game back from the dead
DEADLFT is an alternative gym apparel brand created by three friends who grew up in tattoo, metal, and underground scenes. We wanted lifting gear that matched our identity – bold, gritty, retro, and unapologetic. When the fitness world offered nothing but clean and corporate, we built something different.
Our gym wear blends alternative style with performance design, perfect for lifters who want clothing that feels strong and looks authentic. From heavy lifters to everyday grinders, DEADLFT is for anyone who trains hard and refuses to blend in.
Shop gym clothing inspired by tattoo culture, metal, mysticism, and old-school lifting – built for serious training and serious personality.
DEADLFT – Alternative gym gear for lifters who stand out.