January 05, 2026
The Problem With “New Year, New Me”
The barbell doesn’t care that it’s January.
Neither should you.
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Bring Your gym game back from the dead
DEADLFT is an alternative gym apparel brand created by three friends who grew up in tattoo, metal, and underground scenes. We wanted lifting gear that matched our identity – bold, gritty, retro, and unapologetic. When the fitness world offered nothing but clean and corporate, we built something different.
Our gym wear blends alternative style with performance design, perfect for lifters who want clothing that feels strong and looks authentic. From heavy lifters to everyday grinders, DEADLFT is for anyone who trains hard and refuses to blend in.
Shop gym clothing inspired by tattoo culture, metal, mysticism, and old-school lifting – built for serious training and serious personality.
DEADLFT – Alternative gym gear for lifters who stand out.